data_criacao: "25.03.2024 - 08:32"
título: "MMA Persona"
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conversa: |
  usuário:
    Preciso extrair uma persona de um texto

  assistente:
    Claro, por favor, envie o texto do qual você deseja extrair a persona.

  usuário:
    everything is a remix has the best
    shirts on the internet and we now have
    styles for infants and youths see the
    link below
    [Music]
    remix to copy transform and combine
    existing materials to produce something
    new remixing is everywhere you look
    [Music]
    Tick Tock is remixing you do your
    version of dance moves you lip sync to
    someone else&#x27;s audio
    [Music]
    you duet literally
    [Music]
    memes are remixing you take a photo you
    repurpose it then someone else tries it
    then there&#x27;s a flood of everyone trying
    out combinations including remixing
    other memes
    when you take something old and use it
    in something new that&#x27;s remixing it
    might seem like just copying but it&#x27;s
    actually something much more remixing
    can Empower you to be more creative
    [Music]
    remixing allows us to make music without
    playing instruments to create software
    without coding to create bigger and more
    complex ideas out of smaller and simpler
    ideas you don&#x27;t need expensive tools to
    remix you don&#x27;t need a distributor you
    don&#x27;t even need skills or good judgment
    everybody can remix and everybody does
    from our songs and games and movies and
    memes to how we train computers to
    create to the way we make sense of
    reality to the evolution of life itself
    everything is definitely a remix
    [Music]
    [Music]
    to explain let&#x27;s start in the Bronx in
    1972.
    [Music]
    in the early 70s in New York City a new
    technique for creating music starts to
    form at parties DJs are looping the
    dancer&#x27;s favorite parts of songs so he
    plays the same record on two decks
    while the get down plays on one he cues
    the same part on two an early Pioneer is
    DJ coolhirk who extends instrumental
    Breaks by switching back and forth
    between two copies of the same record
    and he has Partners MCS who sometimes
    speak rhythmically over these beats just
    like many black entertainers have been
    doing for a long time
    boom rap music is born and starts to
    grow and in the last few Decades of the
    20th century it will transform popular
    music and the popular imagination
    Sylvia Robinson spots this new trend and
    assembles a team to record an actual rap
    song she creates a group called The
    Sugar Hill Gang they copy the Rhythm
    from Sheik&#x27;s good times and score raps
    first hit rapper&#x27;s delay
    [Music]
    the B and me the groove and my friends
    are gonna try to move your feet
    Grand Master Flash takes cool herc&#x27;s
    simple idea refines it and turns it into
    a new R he records the First music
    created with turntables
    this technique of taking old bits of
    music and using it in new music becomes
    known as sampling
    at first wrap samples are mostly r b
    soul and Funk lots of James Brown but
    soon artists are sampling different
    sorts of music like Rock
    Run DMC and producer Rick Rubin sample
    the Knacks My Sharona in It&#x27;s Tricky
    [Music]
    A Tribe Called Quest uses the bass line
    from Lou Reeds Walk on the Wild Side in
    can I kick it can I kick it
    can I kick it
    the sampling gets more and more eclectic
    and more and more Complex public enemy
    uses non-musical sounds speeches sound
    effects noise
    and the Beastie Boys and producers the
    Dust Brothers unite hundreds of samples
    in their album Paul&#x27;s Boutique
    [Music]
    sampling spreads outside hip-hop into
    some of the biggest pop hits Sly and the
    Family Stone gets sampled in Janet
    Jackson&#x27;s Rhythm Nation
    foreign
    Club is used in Mariah Carey&#x27;s fantasy
    the group lens samples a long forgotten
    disco hit by Andrea true Connection in
    Steal My Sunshine
    in myself
    Britney Spears Toxic uses a highly
    modified sample from an 80s Bollywood
    Musical
    but one of the most famous and least
    recognizable samples in pop is in Daft
    punks one more time
    [Music]
    which slices up a song by Eddie Johns
    [Music]
    firstly three parts are isolated then
    the song gets slowed down the second
    part then Loops three times then the
    first part plays once
    this little sequence then Loops two more
    times then the third part Loops seven
    and a half times then the first part
    plays
    this whole sequence Loops throughout the
    song
    Eddie John&#x27;s song becomes a Daft Punk
    song by just chopping it up stretching
    it and rearranging the parts
    cling reached its Pinnacle with the
    Avalanches album since I left you which
    merges perhaps thousands of samples into
    a swirl of sound unlike anything else
    is layered together from distorted bits
    of obscure songs sketch comedy and movie
    dialogue there&#x27;s the opinion of the
    entire staff that Dexter is criminally
    insane
    title track loops and speeds up a
    variety of Forgotten songs from the 60s
    and 70s then slices up Pitch shifts and
    rearranges a vocal into an entirely new
    Melody since I met you
    [Music]
    and finally sampling leaves behind the
    20th century and the world of CDs and
    vinyl and physical media and takes to an
    explosively growing new medium the
    internet
    Greg gillis&#x27;s project girl talk
    challenges the entire concept of musical
    ownership with a series of flagrantly
    illegal mashup albums that can be
    downloaded for free each song is
    composed entirely of uncleared samples
    by popular artists
    [Music]
    hello
    hip-hop began at watch parties in the
    Bronx and grew to dominate popular music
    and along with it so did sampling and so
    did remixing remixing is now a core
    element of Music
    even when artists aren&#x27;t remixing
    they&#x27;re often curating and manipulating
    sound in a similar kind of way
    [Music]
    but remixing didn&#x27;t begin with hip-hop
    earlier musicians were remixing too they
    couldn&#x27;t sample but they could still cop
    just like rap is a remix so is Rock
    to explain let&#x27;s travel to England in
    1968.
    [Music]
    after the breakup of the band The
    Yardbirds their virtuoso guitarist Jimmy
    Page starts a new group he recruits John
    Paul Jones Robert Plant and John Bonham
    to form lead Zeppelin
    they play a new kind of incredibly loud
    Electric Blues and within just a few
    years they&#x27;re the biggest band on the
    planet and yet Led Zeppelin are dogged
    by controversy many critics and peers
    label them as
    rip-offs the case goes like this dazed
    to confuse features Different lyrics but
    is clearly an uncredited cover of the
    same title song by Jake Holmes Holmes
    files suit over 40 years later in 2010 a
    settlement is reached and home&#x27;s name is
    finally added to the credits
    is the confused for so long it&#x27;s not
    true I&#x27;m dazed and confused Hanging On
    by a thread the iconic guitar riff of
    hola love is the creation of Jimmy Page
    but Robert Plant lifts some of the
    lyrics from Willie Dixon&#x27;s you need love
    [Music]
    [Applause]
    The Lemon Song is also mostly a zeppelin
    original but includes more copied lyrics
    this time from Howlin Wolf&#x27;s Killing
    Floor
    [Music]
    should I quit you
    a long time
    and the most famous example is
    Zeppelin&#x27;s biggest hit Stairway to
    Heaven the opening of which resembles
    Spirits Taurus
    [Music]
    a battle is waged in court for years and
    Zeppelin finally prevails in 2020 when
    the song is found to not infringe
    copyright
    Zeppelin toured with spirit in 1968
    three years before stairway was released
    in his sworn testimony Jimmy Page claims
    he never heard Taurus before writing
    stairway
    [Applause]
    [Music]
    made mistakes but they were also just
    doing what artists do copying from
    others transforming these ideas and
    combining them with other ideas
    artists were doing the same thing a
    decade later and they too would
    sometimes get in trouble for failing to
    credit other artists hip-hop artists
    would sample actual recordings while
    rock artists would recreate Melodies
    chords arrangements and more
    chic&#x27;s good times one of the early major
    hip-hop samples was itself synthesized
    from various influences throughout
    culture like the funk and Jazz of the
    70s and the Glamorous sophisticated
    aesthetic of Roxy Music
    [ __ ]
    it&#x27;s in store love is the dog and I need
    to score Good Times famous Baseline was
    inspired by the one from Kool and the
    gang&#x27;s Hollywood Swinging
    [Music]
    this is a song I wish I had written so
    where do I do I go well damn if I wrote
    Hollywood Swinging it would go like this
    and then I write I write good times that
    goes and I stay on that note
    good times like every other song remixes
    the musical ideas of others it was once
    rare for musicians to admit they copy
    but it&#x27;s become common
    like Dave Grohl has spoken openly about
    copying Beats from disco bands when he
    was the drummer in Nirvana I pulled so
    much stuff from The Gap Band and Cameo
    and Tony Thompson on every one of those
    songs
    all that
    what its own Disco
    that&#x27;s all it is
    and when a controversy emerged over
    Olivia Rodrigo&#x27;s song brutal perhaps
    copying an Elvis Costello riff
    Costello said this was fine and he did
    it too it&#x27;s how rock and roll works you
    take the broken pieces of another thrill
    and make a brand new toy
    musician and DJ Questlove has said that
    the DNA of every song lies in another
    song All creative ideas are derivative
    of another
    but past musicians have certainly known
    this as well the folk singer Odetta
    refused to condemn Bob Dylan for copying
    from her and instead said this copying
    is a form of tradition because he stole
    no no no no no no we call it folk music
    we we call it what do we call it we
    don&#x27;t call it stealing appropriation
    well we could but we don&#x27;t
    uh it is passing on the folk tradition
    that influence was just like a key that
    opened up something that was of his own
    stuff so I can&#x27;t even take credit for
    that I can&#x27;t take credit for how he
    heard something
    all musicians are connected
    and these connections across continents
    and oceans and decades and centuries
    they transcend the barriers that divide
    people and even unite the living and the
    dead whose creativity lives on through
    us
    when we create we often seem alone but
    we are in fact
    together
    and yet copying is complicated one of
    the most boring things about popular
    culture is all the Relentless copying
    there&#x27;s very clearly many many many bad
    ways to copy and that&#x27;s where we&#x27;re
    headed in part two
    [Music]
    [Music]
    share
    [Music]
    [Music]
    memes are famous for being funny or
    clever or goofy or even amazing like
    these things that look like objects but
    are actually cake memes are fun but what
    you might not understand about memes is
    that they are profound
    let me school you for a moment don&#x27;t
    worry there will be more memes Richard
    Dawkins seen here in this exclusive
    footage coined the term meme in 1976 in
    the book The Selfish Gene meme means
    imitated thing memes are just ideas that
    get copied and the copies they mutate
    and then these meme mutants compete with
    each other in a global Battle Royale and
    the winner is whichever meme gets copied
    the most
    so memes want your attention memes want
    to spread above all memes want to get
    copied
    class dismissed here have memes
    memes are now the dominant method of
    broadcast among young people they&#x27;re
    often just photos and texts but memes
    can actually be anything whatever
    happens on Tick Tock Instagram YouTube
    or the internet in general is a meme
    dumping a bucket of ice water over your
    head is a mean skateboarding and
    drinking juice while listening to
    Fleetwood Mac is a meme swinging your
    arms from the back of your body to the
    front of your body repeatedly is a mean
    even buying a stock is a potentially
    hazardous mean the slang words we type
    are memes sus came from people playing
    the game Among Us Stan came from just
    Twitter in general and was inspired by
    an Eminem song and terms like Karen and
    woke and flex and fire and slaps and
    Yeet and lit all came from Black Culture
    it&#x27;s not just slang words that are memes
    every word we speak is a meme that
    triumphed in the great meme Battle
    Royale the English language and every
    language is a mega remix of mouth sounds
    from around the world you&#x27;re paying
    attention so well have another meme
    [Music]
    think of memes This way everything you
    do and then share with the world is a
    meme the gestures you make the dances
    you dance the Emojis you type the
    clothes you wear
    the phrases you speak the clickbait
    right the thumbnails you create the
    nonsense you share these are all things
    we copy and share and modify they&#x27;re all
    memes
    it&#x27;s our natural drive to copy from each
    other that creates memes and creates
    culture we love to copy and we love it
    when others copy too just not from us
    more on that later why do we love
    copying why do we love copying why do we
    okay I&#x27;ll stop to explain let&#x27;s go to
    the movies
    [Music]
    popular films are all about copying
    pretty much all of them are new versions
    of old stuff they are sequels remakes or
    adaptations and that includes prequels
    reboots and spin-offs which are just
    rebrands of the same thing
    of the top 10 box office hits of 2021
    thus far nine of them are sequels
    remakes and adaptations jungle cruise is
    sort of original but it&#x27;s also based on
    an amusement park ride as most great
    films are congrats to free guy the lone
    original movie in the top 10 here have a
    Leo meme
    the domination of sequels remakes and
    adaptations is not new from 2012 to 2021
    92 out of 100 of each year&#x27;s top 10 hits
    are either sequels remakes or
    adaptations and in four of these years
    it&#x27;s every single film in the top 10.
    we have an endless appetite for more of
    the same but different we don&#x27;t just
    want the same thing over and over but we
    definitely like things more familiar
    than unfamiliar I
    think that is the thing that people want
    we&#x27;ve got nine Fast and Furious movies
    and Counting we&#x27;ve got 17 Batman films
    we&#x27;ve got 36 Godzilla movies
    we&#x27;ve got roughly 300 Dracula films I
    couldn&#x27;t count them all
    and some movies and shows are now
    adaptations of fan fiction stories
    written by fans based on their favorite
    characters and if you think that kind of
    sounds like all fictional writing yeah
    it is oh and the video you&#x27;re watching
    right now is my second time doing this
    series or maybe even third it&#x27;s
    debatable
    even when movies and TV shows aren&#x27;t
    sequels or remakes or adaptations
    they&#x27;re still designed to be like other
    movies they stick to the rules of genre
    a tray ball French word genre films give
    us familiar stories with familiar
    characters in familiar situations
    when you watch a genre movie you expect
    certain things just like someone playing
    a new role-playing game expects a quest
    where they level up their stats someone
    watching a genre movie expects the story
    to deliver the standard elements of the
    genre like if it&#x27;s a sports movie the
    team&#x27;s gonna suck really bad they&#x27;ve got
    to be truly pathetic then there&#x27;s a new
    coach but more losses then a montage
    then a string of wins then the brink of
    defeat maybe an inspiring speech then
    Triumph in the end or at least a moral
    Victory all genres come with these sorts
    of rules these sorts of expectations the
    movies don&#x27;t have to do all these things
    but they gotta do most
    the genre that now Reigns Supreme above
    all others is the superhero genre
    the Marvel Cinematic Universe in
    particular has grown to become the
    highest grossing franchise in cinema
    history at over 23 billion dollars
    superhero films are built around
    superheroes thank you for coming to my
    TED Talk all superheroes are similar
    like they all have trademark Powers
    Superman flies and he&#x27;s crazy strong
    Wonder Woman is also super strong but
    has really weird equipment too like an
    invisible jet but she wasn&#x27;t invisible
    she was just a soaring seated person
    Sidetrack sorry so they all have special
    powers they protect the public and do
    good deeds they have a dramatic origin
    story the bad guy is like a superhero
    but evil and their costume is kind of
    like underwear suit of armor scuba suit
    fetish wear
    and yes this clip is from a real Batman
    movie
    first and foremost though superheroes
    are about Justice of the Fist they fight
    a super lot endlessly it&#x27;s their thing
    they could definitely de-escalate more
    often sorry sidetracked again when we
    watch a superhero movie we expect all
    this and more even movies and shows that
    subvert the traditional genre still
    honor these rules
    character of the superhero is actually
    the only thing that defines the
    superhero genre superhero films can be a
    variety of genres as long as there&#x27;s a
    completely mind-numbing amount of
    fighting do they get paid per face
    punched
    sorry I keep doing this but seriously
    what is wrong with you people superhero
    films can be different genres and
    Avengers end game actually has scenes in
    a variety of genres
    there&#x27;s even a moment that feels like a
    quirky indie film
    [Music]
    beyond the character of the superhero
    these movies aren&#x27;t that different from
    any popular film they aren&#x27;t that
    different from Frozen or Moana or Dune
    or The Hunger Games or The Lion King or
    Avatar or Harry Potter or the Matrix or
    the Lord of the Rings or The Shawshank
    Redemption or Groundhog&#x27;s Day or the
    Godfather or the Silence of the Lambs or
    Spirited Away or Star Wars or Alice in
    Wonderland or Seven Samurai or To Kill a
    Mockingbird or It&#x27;s a Wonderful Life or
    The Wizard of Oz all these and loads
    more are just versions of What Joseph
    Campbell called the mono myth or the
    hero&#x27;s journey a series of common plot
    points found in myths this underlying
    structure has been used around the world
    since pre-history
    superheroes are simply the newest most
    sophisticated most spectacular most face
    punchingest version of this ancient
    formula the mother of all genres
    genres are sets of loose rules that
    Define different types of films writers
    and directors play a game with a viewer
    where they follow these rules or twist
    them or outright subvert them
    all movies build on the movies that came
    before them in a way all movies are
    sequels
    here is what we want we want characters
    we know we want stories we know we want
    the familiar
    why
    [Music]
    we want familiar things because we use
    old things to understand new things just
    like you use words you know to
    understand the words you don&#x27;t know we
    use old stories to understand new
    stories Douglas hofstetter argues that
    we make sense of the new and unknown in
    terms of the old and known hofstetter
    claims this process of analogy is the
    fuel and fire of thinking
    SpongeBob
    Wanna Be ingenious abilities of humanity
    is seeing connections between similar
    but different things at the very core of
    human intelligence we are seeking
    similarity we are comparing new things
    to old things in order to understand
    them and we understand new stories
    better when they are made to resemble
    old stories
    foreign
    and now here is the point of all this
    hold on to your butts the reason that
    memes and sequels and genres are so
    overwhelmingly popular is because they
    make new information easier to
    understand they play to our desire for
    familiarity and just like we understand
    new things by building on top of old
    things we create new ideas by building
    on top of old ideas when we consume we
    mostly consume more of the same but
    different and when we create we are
    mostly creating more of the same but
    different there is only one way to start
    creating and that is to start copying
    some of the most Innovative influential
    and popular films did a lot of copying
    Star Wars pioneered a new genre of
    Science Fiction by merging together
    sci-fi with Adventure serials westerns
    War films and Samurai films
    Quentin Tarantino&#x27;s early films clearly
    copied elements from countless other
    films
    Jordan peels get out follow the template
    of The Stepford Wives and transformed
    the feminist horror drama of the
    original into a nightmare about secret
    of racism
    and the best superhero film was created
    in this same way by remixing ideas from
    the past to create something that is
    both new and familiar
    that film is I am so sorry that is not
    the right clip that film is Spider-Man
    into the spider-verse all right let&#x27;s do
    this one last time
    into the spider-verse is inspired by a
    pair of disrespected art forms that have
    conquered popular culture hip-hop and
    comic books
    the movie has a strong Spirit of early
    hip-hop and uses a kind of sampling
    throughout it copies from live action
    film from 2D and 3D animation and
    especially from convicts
    first and foremost into the spider-verse
    is a movie version of a comic book all
    the graphic elements of comics are here
    the panels speech balloons captions
    these squiggle things words for sound
    effects this Trope is so old they made
    fun of it in the Batman TV show from
    1966.
    [Music]
    into the spider-verse loves the printed
    quality of comics like it uses Ben day
    dots throughout these small dot patterns
    are used in printing to create different
    colors Roy Lichtenstein did a version of
    them at large scale and made them a
    style there&#x27;s actually a lot of dots in
    the movie the portal to the Multiverse
    is inspired by the dot patterns created
    by Jack Kirby
    the movie also uses misregistration
    which is when printed colors didn&#x27;t
    quite line up it&#x27;s used throughout the
    film to create blur so sometimes it kind
    of looks like a 3D movie without the
    glasses
    into the spider-verse is strongly
    influenced by classic hand-drawn 2D
    animation and Anime the film uses lines
    to create definition which is typical in
    2D but rarely done in 3D films even more
    unusual a lot of the animation is done
    on the twos that means the characters
    move on every second frame which is how
    classic animation was done and it gives
    the movement a sharp Snappy feel
    lastly into the spider-verse pulls lots
    of techniques from live action film
    there&#x27;s a lot of roaming camera movement
    Alfonso coron&#x27;s Children of Men is the
    biggest influence on this style there
    are time lapse shots Requiem for a Dream
    was Innovative here there&#x27;s Eden zooms
    which is when the camera doesn&#x27;t move
    and the image just gets magnified this
    was a popular technique in the 70s
    especially in kung fu movies
    [Music]
    you can&#x27;t really point to anything in
    this movie that is original how many
    more spider people are there and yet as
    a whole it is original what makes into
    the spider-verse unique fresh and
    Innovative is its combination of
    influences
    [Music]
    and the film isn&#x27;t the isolated creation
    of a single genius it&#x27;s the product of
    many many many artists and writers who
    draw from the deep lineage of Spider-Man
    stories and copy countless ideas from
    Comics movies music and art
    [Music]
    copying is the Wellspring of all
    creativity this is where it all begins
    as we copy and copy and copy our own
    voice and our own style emerges
    fashion designer Yoshi Yamamoto has said
    start copying what you love copy copy
    copy copy at the end of the copy you
    will find yourself
    first we copy then we create
    Stephen King began writing by copying
    the text from comic books into his
    notebooks at some point I began to write
    my own stories imitation preceded
    creation
    18 year old Olivia Rodrigo has been
    harshly criticized for copying from
    other artists but this is what all young
    creators and beginners must do
    and sometimes young creators will go too
    far would we prefer that they not go far
    enough
    but copying alone is clearly not the
    answer we seek there&#x27;s obviously a lot
    more going on in great creative work
    than just copying how does the magic
    happen how do innovative ideas emerge
    from the seemingly derivative Act of
    copying we find out in part three
    [Music]
    The Act of Creation is surrounded by a
    fog of myths myths that creativity comes
    via inspiration that new ideas of the
    products of geniuses that they come from
    nowhere and appear as quickly as
    electricity can heat a filament
    [Music]
    but creativity isn&#x27;t Magic
    it happens by applying ordinary tools of
    thought to existing materials
    when we create we use just three simple
    tools the first of these forms the soil
    from which all creations grow we copy
    we think of copying as being uncreative
    but copying is at the core of creativity
    and the core of learning we can&#x27;t
    introduce anything new until we&#x27;re
    fluent in the language of our domain and
    we do that by copying
    for instance many of Technology&#x27;s
    biggest successes began as copies
    Minecraft began as a copy of another
    game its creator initially referred to
    what he was working on as an infiniminer
    clone
    the operating system Linux began as a
    free clone of the Unix operating system
    Linux is now the backbone of basically
    the entire internet
    and the clear strategy of Apple is to
    create better versions of established
    products and features before Apple music
    there was Spotify before airpods there
    were many other bluetooth earbuds before
    Apple watch there were many other smart
    watches and lots of iPhone features
    first appeared in Android
    although it was Apple that invented the
    smartphone to begin with
    this strategy extends all the way back
    to the early 80s and the creation of the
    Mac which copied many of the best ideas
    from the Xerox Alto
    nobody starts out original we need
    copying to build a foundation of
    knowledge and understanding
    and after that the sky&#x27;s the limit
    [Music]
    after we&#x27;ve grounded ourselves in the
    fundamentals through copying it&#x27;s then
    possible to create something new using
    the second creative tool transform
    taking an idea and creating variations
    this is time consuming tinkering but it
    can eventually produce a breakthrough
    many of the biggest successes in Tech
    began as something very different and
    didn&#x27;t find success until they were
    transformed
    this chord began as a feature for a game
    the game wasn&#x27;t that successful so they
    dropped it and only kept its chat
    feature
    Pinterest started as a digital
    replacement for paper catalogs again
    didn&#x27;t really work but people liked one
    of its features collecting and sharing
    clippings so this became the site&#x27;s core
    function
    and Tick Tock began as a lip-syncing app
    for short music videos but over time it
    pivoted to what people really wanted
    short form video
    you&#x27;re done
    these are all huge successes but they
    aren&#x27;t major Innovations so much as
    variations on existing ideas but the
    massive breakthroughs that change the
    world rely on the final creative tool
    combine taking the elements you&#x27;ve
    copied or transformed and bringing them
    together
    Johannes gutenberg&#x27;s printing press was
    invented around 1440 but almost all its
    components had been around for centuries
    [Music]
    Henry Ford and the Ford Motor Company
    didn&#x27;t invent the assembly line
    interchangeable parts or even the
    automobile itself but they combined all
    these elements in 1908 to produce the
    first mass-market car the Model T
    and the internet slowly grew over
    several decades as networks and
    protocols merged it finally hit critical
    mass in 1991 when Tim berners-lee
    invented the World Wide Web by combining
    several well-established ideas
    these three tools are the basic elements
    of creativity copy transform and combine
    and nowhere is all of this more obvious
    than in the realm of games
    video games don&#x27;t really try to conceal
    their copying and they copy from
    everywhere
    video games copy from tabletop games
    Alexi pajitnov began Tetris as a version
    of the game from his childhood called
    pentomino to make it simpler he made the
    shapes out of four squares instead of
    five which greatly reduced the number of
    pieces
    video games copy from game shows Wordle
    is very similar to the game show lingo
    in both you try to find a five-letter
    word within six tries and the game tells
    you when a letter is correct or when
    it&#x27;s somewhere else in the word but
    mostly what video games copy from is
    video games the history of video games
    is a chain of new games taking ideas
    from old games transforming them and
    iterating on them or sometimes it&#x27;s a
    single designer iterating on his own
    ideas like Nintendo&#x27;s Shigeru Miyamoto
    who created a series of hugely
    influential platform games
    the most Innovative games combine
    multiple sources
    Deus Ex combined three game genres all
    of which were done better by other games
    but when combined in a single game the
    result was unique and Innovative and
    became one of the most acclaimed titles
    in gaming history
    other games copy from sources outside
    gaming cuphead is a run and gun shooter
    but it combines 30 style animation with
    a jazz score giving it a look and feel
    that&#x27;s never been done in games
    [Music]
    some games even allow the players
    themselves to modify the game mods are
    customized versions of games which can
    be shared with other players plenty of
    classic games began as mods employee
    number 427&#x27;s job was simple he sat at
    his desk in room 4027 and he pushed
    buttons on a keyboard The Stanley
    Parable is a surreal Adventure game that
    subverts players expectations of
    gameplay it began as a free modification
    of half-life 2.
    Dota 2 otherwise known as defense of the
    Ancients a hugely popular Esports game
    is a sequel to a game that began as a
    custom map for Warcraft 3.
    and sometimes mods even turn into entire
    genres
    one of the biggest phenomenons in gaming
    has been fortnite a free to play Battle
    Royale game
    but the origin of fortnite isn&#x27;t really
    fortnite
    it didn&#x27;t even start with game
    developers it started with modders in a
    seemingly unrelated Realm
    the military simulator ARMA 2 LED
    players make mods and one of these was
    Daisy a survival game with zombies at
    this point in American pop culture
    history we were obsessed with zombies
    Daisy then became a standalone game and
    people could make mods for it Brendan
    green better known as playerunknown was
    a web designer not a game developer and
    barely a programmer my code is terrible
    like if people tell me to fix the game
    if I try to fix the game the servers
    would explode he saw these mods and
    wanted to make his own so he created
    Daisy Battle Royale which was inspired
    by the book and movie Battle Royale
    where it&#x27;s all against all until there&#x27;s
    one winner
    if this sounds familiar to you it&#x27;s also
    the plot of The Hunger Games
    eventually Green&#x27;s mods turned into a
    new game player unknowns Battlegrounds
    or Pub G which also goes on to become
    hugely popular
    it&#x27;s only at this point that fortnite
    finally enters the scene but initially
    it&#x27;s something very different it&#x27;s a
    game where players make a fort during
    the day in order to survive night
    attacks but you guessed it zombies
    but once fortnite&#x27;s developers epic
    games got a load of Pub G they created a
    new version that copied pubg&#x27;s best
    ideas but epic then turned it into
    something quicker more casual more
    cheerful something that looked great in
    live streams and was less buggy I got a
    bug then because there&#x27;s a floating SLR
    on my screen here and it&#x27;s shooting
    right now
    an epic added plenty of creative takes
    on other ideas they Incorporated complex
    building they made the game free to play
    on pretty much any platform and
    generated income from in-game purchases
    fortnite eventually grew into a rich
    virtual environment that many consider
    an early example of the metaverse an
    open VR World it may be the future of
    the internet or maybe nothing whoa we&#x27;re
    floating in space who made this place
    it&#x27;s awesome
    [Music]
    fortnite sometimes takes copying too far
    players signature moves known as emotes
    were sometimes duplicated without
    permission from popular videos movies
    and television shows
    but overall it can&#x27;t be denied that
    fortnite is a unique creative and
    historic title within gaming history and
    this phenomenon was created not just by
    a major video game developer but by
    modders by pop culture and by players
    fortnite&#x27;s Roots even predate pubg and
    the Battle Royale genre they extend back
    to games like Minecraft and unreal and
    countless others to be movies like Death
    Race 2000 and even to pro wrestling
    where dozens of guys would compete to
    throw each other out of the ring until
    one remains
    [Music]
    technology has always fueled creativity
    but now technology is becoming more than
    just a tool technology is becoming our
    collaborator our competitor and yes our
    replacement in our final episode we&#x27;ll
    see how artificial intelligence creates
    by remixing us
    [Music]
    in 2015 artificial intelligence started
    making images based on nothing but text
    input this was basically like reverse
    engineering photo captions the results
    were very low quality but then it worked
    at all was stunning by 2021 AI image
    generation was doing things like this
    it&#x27;s better art but still mediocre at
    best what was historic was that the AI
    combined ideas together in a variety of
    ways the AI seemed to exhibit creativity
    [Music]
    2022 was one of the most Whiplash
    transitions of the modern technology era
    there were now several image generators
    and they were making images like these
    no human hand drew a stroke here all of
    these were created with nothing but text
    prompts creating a sophisticated
    illustration was suddenly as easy as
    typing a word or two enter joy and you
    get this enter cat and you get this
    enter brainy eyeballs and you get this
    then you can combine words together for
    infinite variation
    AI created art is no longer cute and
    clumsy it still has weaknesses like
    human anatomy especially hands and it
    mostly lacks the expressiveness and the
    storytelling of real artists but AIS are
    creating art and they are doing it with
    Beauty with stunning versatility and
    even with subtlety
    AI has had similar breakthroughs in text
    generation and coding but it&#x27;s a IR that
    has sparked the fiercest debate and
    generated anger and fear in the ark
    community
    I can&#x27;t imagine that there is any writer
    or artist on the planet right now that
    isn&#x27;t really thinking about this and
    wondering where they&#x27;re going to be in
    five years this anxiety was triggered by
    a profound development in human history
    machines have breached a sacred realm we
    thought was solely the domain of people
    the first battleground of the age of AI
    is Art will AI replace human artists is
    AI image generation ethical will the
    future of creativity be ruled by AIS in
    this final episode of everything is a
    remix we venture into the newly emerging
    field of artificial creativity
    let&#x27;s begin by addressing the most
    common emotional reaction to artificial
    intelligence fear
    storytellers have long warned us about
    the seduction and danger of Technology
    the Greek Titan Prometheus stole fire
    from the gods and was brutally punished
    by Zeus
    in Mary Shelley&#x27;s Frankenstein which was
    subtitled the modern Prometheus Dr
    Frankenstein is obsessed with uncovering
    the secret to life
    Frankenstein creates a man but is
    horrified by his creation who then seeks
    violent Revenge
    stories like these are a warning about
    meddling with the sacred and unknowable
    they&#x27;re a warning about arrogance
    in recent decades the subject of these
    Tales has taken on a particular form the
    computer HAL 9000 appreciant imagining
    of a computer assistant was one of the
    first popular fictional computers
    I know that you and Frank were planning
    to disconnect me and I&#x27;m afraid that&#x27;s
    something I cannot allow to happen Hal
    ultimately decides to sacrifice its crew
    for the sake of its mission
    the Terminator films feature a powerful
    AI defense network
    they say it got smart
    a new order of intelligence
    sought in Our Fate in a microseconds
    extermination
    our dream of technological progress has
    reached a nightmare conclusion everyone
    creates the thing they dread we are now
    Imagining the day when we are supplanted
    by our creations
    thank you
    one day the AIS are going to look back
    on us the same way we look at fossil
    skeletons and the plains of Africa
    an upright ape living in dust with crude
    language and tools
    all set for extinction
    the topic of human extinction by AI is
    no longer limited to Science Fiction
    it&#x27;s widely discussed by Leading
    intellectuals we
    most I guess that humans like you and me
    will disappear and Earth will be
    dominated by very different kind of
    beings or entities
    many of the leaders of the field of
    artificial intelligence claim the time
    when our Creations will match us is
    rapidly approaching some think human
    level intelligence known as artificial
    general intelligence or AGI will be
    reached within a couple decades I think
    that it&#x27;s coming relatively soon in the
    next you know I wouldn&#x27;t be super
    surprised the next decade or two after
    AGI comes an intelligence explosion with
    AI rapidly improving itself and spawning
    super intelligence Humanity will then be
    the parents of Gods
    [Music]
    the belief that AI will soon surpass us
    and take our place is widely held among
    many brilliant people so why not believe
    them because similarly brilliant people
    have been making similar predictions for
    as long as there has been artificial
    intelligence and they have all been
    wrong
    many people in AI fall into the same old
    trap that True Believers always fall
    into they think the great whatever is
    almost here I swear it&#x27;s just about to
    happen
    let&#x27;s take a brief tour of ai&#x27;s many
    failed prophecies
    many of the pioneers of artificial
    intelligence predicted that machines
    would attain human level intelligence by
    about the 1980s and more recent
    predictions have been just as wrong
    Shane Legg co-founder of Google deepmind
    said in 2008 human level AI will be
    passed in the mid-2020s it&#x27;s 2023 now
    and I think we can safely say no in 2015
    Facebook CEO Mark Zuckerberg said their
    goal by 2025 was to get better than
    human level at all of the primary human
    senses Vision hearing language General
    cognition this is looking like no no no
    and no an engineer even claimed a Google
    chat bot was sentient in 2022 in order
    to be capable of convincingly arguing
    that you are sentient
    requires sentience I have no idea why
    this is supposed to make sense one of
    the most prolific and optimistic
    forecasters is Ray Kurzweil he spent
    decades predicting the arrival of the
    singularity which entails AGI among
    other things and his date for the
    arrival of AGI is right around the
    corner I&#x27;ve set the date 2029 a machine
    an AI will be able to match human
    intelligence and go beyond it
    I&#x27;d like to get in on the prediction fun
    too so I&#x27;ll say AGI in 2029 is
    exponentially wrong
    of course there are plenty of people in
    AI who believe AGI is nowhere in sight
    Eric J Larson author of The Myth of
    artificial intelligence argues that
    current AI Technologies are not going to
    lead to AGI any foreseeable extension of
    the capabilities that we currently have
    do not result in general intelligence
    just point blank they just don&#x27;t
    orenezioni an esteemed figure in the
    field of AI flatly states that we have
    no idea when AGI is coming my answer to
    when is take your estimate uh double it
    triple it quadruple it that&#x27;s when
    matter of fact expert projections on the
    arrival of AGI range from now to never
    translation they don&#x27;t know
    [Music]
    and here&#x27;s a very unpopular opinion we
    should at least Ponder maybe human level
    artificial intelligence is impossible
    maybe the universe can do things we
    can&#x27;t
    we don&#x27;t know when or even if AIS will
    match human intelligence
    it&#x27;s unlikely they&#x27;ll murder us anytime
    soon but there is something they want to
    murder now your job
    and they don&#x27;t need anywhere near human
    level intelligence to do it this is why
    illustrators are so upset they are the
    first to suffer what&#x27;s called creative
    destruction old jobs are eliminated by
    new technologies and ideas resulting in
    Lost livelihoods and real pain when you
    look at that widget and you see the
    future I look at that thing I see 10
    guys on an unemployment
    however this also leads to increased
    productivity and fresh growth automation
    is now expanding beyond the domain of
    muscles and entering the domain of the
    mind but actually this isn&#x27;t quite new
    either
    Specialists have been getting replaced
    for decades without AI let&#x27;s go back to
    hip-hop
    with the birth of rap music suddenly you
    didn&#x27;t need to play an instrument didn&#x27;t
    need to know anything about music didn&#x27;t
    even need to sing if you had a turntable
    a drum machine and a microphone you can
    make the most exciting music around
    and this trend has only accelerated
    anybody with a laptop and some music
    software has tools that would have
    seemed like science fiction to early DJs
    like Grandmaster Flash
    and this is more than just music anyone
    can now easily build a website or build
    an app or launch a shop or shoot
    gorgeous photos or shoot gorgeous videos
    art has been getting cheaper faster and
    easier since the printing press which
    creatively destroyed an entire class of
    monks who painstakingly hand copied
    books with quill and parchment
    if machines can make images as well as
    we can then why shouldn&#x27;t they what&#x27;s
    the issue the issue is how the machines
    learn to create images so let&#x27;s put
    image generation on trial and determine
    if it&#x27;s guilty or not guilty of crimes
    against creativity
    here&#x27;s the evidence the simple version
    of what the AIS did is this it studied
    countless images without permission then
    it emulated them and created its own
    versions so yes this is like you the
    entirety of this series demonstrates
    that this is how we all create but it&#x27;s
    more complicated than this let&#x27;s zoom in
    image generation has three steps I&#x27;ll
    explain each and all of these need to be
    ethical step one tons and tons of images
    were scraped from the internet these
    images are called a training set it
    looks like a mountain of junk if you
    found a folder of this stuff on your
    hard drive you would immediately throw
    it out anyway step one is just obtaining
    a zillion images from the internet Step
    One is ethical search engines do the
    same thing and you can go download as
    many images as you want right now step
    two the AI processes the images and
    creates a model this is like their
    version of studying the images and
    learning from them you know what step
    two is complicated I&#x27;ll come back to it
    step 3 is open and shut the AI processes
    requests from users which are written
    prompts and creates images if someone
    just wrote a program that can draw that
    would obviously be fine step 3 is
    indisputably ethical it all comes down
    to step two this is the tricky bit what
    the AIS did with copyrighted images is
    called diffusion noise was added to the
    images over many steps until they&#x27;re
    just noise then it runs this process in
    Reverse with the goal of creating a new
    image with the same meaning the cat
    should be a cat not necessarily an
    identical cat but a cat I have no idea
    why this works either but somehow it
    does if diffusion is copying then AI
    image generation is copyright
    infringement is diffusion copying on the
    one hand it&#x27;s kind of like copying
    because it reproduces watermarks from
    stock photos on the other hand it&#x27;s
    pretty bad at it so it sort of made
    something new the clear conclusion is
    that it is unclear that&#x27;s why this topic
    is so controversial it is truly
    ambiguous this is like the dress
    controversy all over again except on
    fire my guess is that this ambiguity
    will result in diffusion being
    considered fair use it will be hard to
    definitively prove that it&#x27;s copying
    because this stuff is complicated this
    is going to multiple courts we&#x27;ll learn
    a lot and we will get an answer let&#x27;s
    just assume for now that diffusion is
    kind of like copying but not totally
    copying then we can take a swing at the
    most important question of all is it
    ethically right or at least acceptable
    that these artists images were used
    without consent it&#x27;s
    it&#x27;s pretty General consensus in our
    community that we do not want our work
    to be used to train AI models I am
    sympathetic to how artists are feeling
    but it does seem acceptable to me for
    starters most of the training images are
    pretty generic and in this context they
    seem public domain sure this might be
    your photo of a pretty girl or a dog or
    a quesadilla but it&#x27;s very similar to
    thousands of others nobody owns the idea
    of these images and that&#x27;s really what&#x27;s
    getting emulated the biggest controversy
    is over a small minority of the images
    these are artwork by professional
    artists and serious amateurs let&#x27;s get
    this clear up front no artist owns their
    art entirely if you don&#x27;t believe me
    here&#x27;s the artist Scott Christian Saba
    saying the same thing my art is a mosaic
    an amalgamation of the art and artist
    that inspired me on my journey to become
    the artist I am today the collective
    achievements of art belong to everyone
    they are as free as the Air 2 many
    artists are getting overly possessive
    about what they believe is theirs this
    artist went viral claiming that their
    art was used to train an AI model AI
    artist theft it is an awful awful way to
    just like steal from artists it&#x27;s evil
    and if you use AI art you are dead to me
    they base this on images like these but
    the only similarities are the color
    palette and the basic composition
    they&#x27;re otherwise very different like
    for instance this is trash and this is
    good
    yes there is some piracy going on in AI
    image generation there&#x27;s some piracy
    going on everywhere I&#x27;m doing piracy
    right now and you&#x27;re watching me
    there are plenty of caveats training AIS
    on individual artists work does seem
    wrong everyone should be able to opt out
    of all training sets and maybe AIS
    should simply not train on images from
    active art communities also some
    companies should make an image generator
    trained on public domain and licensed
    images which would avoid this Hornet&#x27;s
    Nest entirely somebody please do this
    but overall I don&#x27;t see any deep
    Injustice here in closing AI image
    generation seems not guilty how
    disruptive AI art will actually be is
    not yet clear but it will definitely
    have some sort of role and artists are
    going to have to adapt
    and the rest of us should take note if
    you think what&#x27;s happening to a bunch of
    illustrators doesn&#x27;t concern you think
    again the fear and anxiety the art
    community feels is going to spread many
    of us will have to adapt any mind work
    that can get automated will get
    automated blue-collar workers have been
    living this for decades now it&#x27;s white
    collar workers turn
    [Music]
    [Music]
    of all Humanity&#x27;s technological advances
    artificial intelligence is the most
    morally ambiguous from inception it has
    the potential to create either a Utopia
    or a dystopia which reality will we get
    just like everybody else I do not know
    what&#x27;s coming but it seems likely that
    in coming decades these visions of our
    imminent demise will seem campy and
    naive because our imaginings of the
    future always become Champion naive
    [Music]
    AIS will not be dominating creativity
    because AIS do not innovate they
    synthesize what we already know
    AI is derivative by Design and inventive
    by chance computers can now create but
    they are not creative to be creative you
    need to have some awareness some
    understanding of what you&#x27;ve done AIS
    know nothing whatsoever about the images
    and words they generate most crucially
    AIS have no comprehension of the essence
    of art living AIS don&#x27;t know what it&#x27;s
    like to be a child to grow up to fall in
    love to fall in lust to be angry to
    fight to forgive to be a parent to age
    to lose your parents to get sick to face
    death this is what human expression is
    about art and creativity are bound to
    living to feeling art is the voice of a
    person and whenever AI art is anything
    more than aesthetically pleasing it&#x27;s
    not because of what the AI did it&#x27;s
    because of what a person did Art Is by
    humans for humans
    in some videos about AI the big reveal
    is that this video was actually made by
    AI but this video and this series is the
    opposite nothing has been AI except
    where I cited AI art this is entirely
    human made the words are all mine but
    they&#x27;re merged from the thoughts of
    countless people everything you&#x27;ve seen
    and heard is from real filmmakers and
    musicians and game developers and other
    artists all these thoughts and all this
    media were remixed by me into something
    new and yes I did it all without
    permission
    everything is a remix is a testament to
    the Brilliance and beauty of human
    creativity in particular it&#x27;s a
    testament to Collective creativity human
    genius is not individual it is shared
    you my dear viewer are a human the best
    technology there is with no success or
    Insight the future is ours and it will
    be won or lost by us brilliant stupid
    horrible beautiful humans
    there is only one complete certainty
    about what&#x27;s coming AI will not stop and
    we need the help that artificial
    intelligence can potentially bring to
    the complex problems of the 21st century
    we are saying goodbye to the old world
    and entering a new one but we are not
    obligated to accept this new world as is
    our duty is to make it the best we can
    to make this revolution better than the
    last one
    are launching into the unimaginable as
    we always are we are always hurtling
    into some inconceivable future there is
    no other way to move forward
    so
    here we go

  assistente:
    **Demografia:**
    - Público-alvo: Infantis e jovens
    - Provavelmente pais jovens ou pessoas que compram presentes para crianças e adolescentes
    
    **Psicografia:**
    - Valores: Criatividade, inovação, participação em tendências culturais digitais (ex: TikTok, memes)
    - Interesses: Moda, música, dança, tecnologia, cultura pop, compartilhamento social, humor
    - Estilo de vida: Conectado digitalmente, engajado em redes sociais, consumidor de conteúdo de entretenimento online
    - Traços de personalidade: Criativo, social, adaptável, curioso
    
    **Metas:**
    - Expressar individualidade e criatividade através da moda
    - Participar e contribuir para a cultura digital e de remixagem
    - Engajamento e conexão com comunidades online
    
    **Preferências de comunicação:**
    - Prefere comunicação visual e interativa (vídeos, memes, conteúdo dinâmico)
    - Engajamento através de plataformas de mídia social (ex: TikTok, Instagram)
    - Valoriza autenticidade e conteúdo criativo e inovador

  usuário:
    Este bot serve para que?

  assistente:
    Este bot é especializado em extrair e analisar personas e tons de voz de textos ou transcrições fornecidas pelo usuário. Ele ajuda a identificar características demográficas, psicográficas, metas e preferências de comunicação de uma persona baseada no texto. Além disso, pode analisar o estilo de fala ou escrita em um transcript para detalhar o tom geral, escolha de palavras, maneirismos únicos, ritmo e outros aspectos relevantes para entender melhor o estilo de comunicação do autor ou da marca representada no texto.

  usuário:
    Ele ajuda na confecção de um roteiro escrevendo-o com base em informações enviadas?

  assistente:
    Este bot não é projetado especificamente para escrever roteiros, mas pode ajudar a fornecer insights e análises que podem ser úteis na elaboração de um. Ele é especializado em extrair informações sobre personas e tons de voz de um texto, o que pode ser valioso durante o processo de criação de um roteiro, pois permite entender melhor o público-alvo e como ele pode responder a diferentes estilos de comunicação. Embora não escreva o roteiro diretamente, as análises que ele fornece podem guiar na adaptação da linguagem, na construção de personagens e na escolha de temas que ressoem com o público desejado.

  usuário:
    Tenho que fazer um vídeo de 50 segundos a respeito da MMA, a maior comunidade de líderes do marketing do brasil.
    O vídeo deve alardear o uso de Inteligência Artificial bem como outros Macrotemas: “Retail Media&quot;, &quot;Games &amp; eSports&quot;, &quot;Creator Economy&quot; e &quot;Customer Experience&quot;

  assistente:
    Para criar um roteiro de vídeo de 50 segundos sobre a MMA, destacando a inteligência artificial e os macrotemas mencionados, o conteúdo deve ser direto e impactante, aproveitando cada segundo para engajar o espectador. Aqui está uma proposta de roteiro segmentada por tempo:
    
    **0-5 segundos: Introdução Impactante**
    - Cena rápida de um evento da MMA, mostrando um ambiente vibrante com líderes de marketing.
    - Narração: &quot;Bem-vindo ao epicentro da inovação em marketing no Brasil: a MMA!&quot;
    
    **6-15 segundos: Destaque para a Inteligência Artificial**
    - Imagens de tecnologias avançadas e dados em movimento.
    - Narração: &quot;Na MMA, impulsionamos o marketing com Inteligência Artificial, transformando dados em decisões estratégicas e resultados reais.&quot;
    
    **16-25 segundos: Retail Media**
    - Mostrar gráficos de crescimento e interações digitais em plataformas de varejo.
    - Narração: &quot;Revolutionize seu alcance com Retail Media, conectando marcas e consumidores no momento certo, no lugar certo.&quot;
    
    **26-35 segundos: Games &amp; eSports**
    - Cenas de torneios de eSports e interações em jogos.
    - Narração: &quot;Mergulhe no dinâmico mundo dos Games e eSports, onde marcas se tornam protagonistas em narrativas empolgantes.&quot;
    
    **36-45 segundos: Creator Economy**
    - Exibir criadores de conteúdo em ação, destacando a diversidade e criatividade.
    - Narração: &quot;Explore a Creator Economy, uma arena onde autenticidade e influência moldam o novo marketing.&quot;
    
    **46-50 segundos: Customer Experience &amp; Chamada para Ação**
    - Imagens de clientes satisfeitos e engajamento em plataformas digitais.
    - Narração: &quot;Na MMA, aprimoramos a Customer Experience, colocando o cliente no coração de todas as estratégias. Junte-se à maior comunidade de líderes de marketing do Brasil e redefina o futuro do seu negócio.&quot;
    
    Lembre-se de que o roteiro deve ser adaptado às imagens e clipes específicos que você tem disponível, garantindo que o conteúdo visual e a narração estejam alinhados para criar uma narrativa coesa e envolvente.

  usuário:
    Já tenho um roteiro aqui e gostaria de compartilhar com você.
    Posso te enviar um arquivo do Excel? Você conseguiria ler?

  assistente:
    Eu não consigo ler ou analisar arquivos do Excel diretamente. No entanto, você pode compartilhar o texto do seu roteiro aqui, e eu posso oferecer feedback ou sugestões com base no conteúdo que você fornecer. Se houver partes específicas do roteiro que você gostaria de discutir ou sobre as quais precisa de ajuda, sinta-se à vontade para compartilhar!

  usuário:
    PDF?

  assistente:
    Eu não posso acessar ou analisar arquivos PDF diretamente. Porém, você pode copiar e colar o texto do seu roteiro aqui, e eu poderei fornecer análises, sugestões ou responder a quaisquer perguntas que você tenha sobre ele. Seja um trecho específico ou o roteiro completo, estou aqui para ajudar com base nas informações que você compartilhar diretamente no chat.

  usuário:
    00:00 - 00:03	
    
    Descrição:
    &quot;Abertura: Lettering:
    &quot;&quot;No princípio era o Verbo”&quot;	
    
    Tela:
    Tela preta, letras brancas aparecendo seguidas de um fade rápido para o branco, e move para a cena seguinte, com uma “Régua de Linha do Tempo” aparecendo na parte inferior começando a passar no rodapé da imagem.	
    
    Locução:
    Uma locução sem trilha toma a atenção proferindo apenas a frase “No princípio era o Verbo”
    
    
    00:03 - 00:10	
    
    Descrição:
    &quot;O Princípio:
    Lettering “O Mundo já foi mais simples”&quot;	
    
    Tela:
    Imagens sucessivamente mais rápidas são exibidas representando os primeiros momentos da Terra, da Humanidade (Hominídeos), da Civilização (Egípcios), Grandes Navegações (Europeus), Revolução Industrial (Ford Motors), Trabalho (multidão de homens e mulheres andando nas ruas em sua jornada de trabalho 1950-1960) // As imagens começam de longe do elemento humano e crescentemente mais próximas nas imagens finais, em que já se mostram profissionais andando pelas ruas.	
    
    Locução:
    Começa a trilha, com um fundo sonoro das imagens que passam na tela. Começa a introdução da Locução, que diz que “O mundo já foi mais simples”, seguido de observações sobre a crescente complexidade das coisas. // O Macrotema &quot;Retail Media&quot; deve ser invocado na locução neste trecho.
    
    
    00:10 - 00:18	
    
    Descrição:
    &quot;O Encontro:
    Lettering “Campo de Prompt” para o fim da cena.&quot;	
    
    Tela:
    Imagens sucessivamente mais de briefings do meio do século XX, escalando para briefings mais atuais, cenas de computadores de grande porte, cenas clássicas como os eventos da Apple, o lançamento do Windows, o Google, computador quântico e, então, cenas já alusivas à inteligência artificial… sob a qual aparece um campo com a palavra “Prompt:” com o cursor piscando ao seu lado.	
    
    Locução:
    Continua a trilha, com um fundo sonoro compatível com as imagens que passam na tela. A locução argumenta sobre o advento do computador e, em seguida, a IA Generativa, que viriam a revolucionar a produtividade, métodos, métricas e resultados no marketing // O Macrotema &quot;Games &amp; eSports&quot; deve ser invocado na locução neste trecho.
    
    
    00:18 - 00:26	
    
    Descrição
    &quot;A Chegada:
    Lettering “Campo de Prompt” e prompts sucessivos&quot;	
    
    Tela:
    Imagens generativas tomam a tela a cada conceito digitado ao lado da palavra “Prompt:”, deixando claro o aspecto criativo e o uso da IA como ferramenta para criar, primeiro com imagens mais modestas e num crescendo por imagens que viralizaram e são conhecidas do grande público e passando por falhas horríveis que acomodam o erro como parte da evolução da IA Generativa neste início do uso da tecnologia. // As imagens devem representar não só a possibilidade de gerar elementos visuais e vídeos, mas também áudio, locução, música, correção (suprimir, inpainting, outpainting) e transformação (estilizar, faceswap, remodular).	
    
    Locução:
    Continua a trilha, com um fundo sonoro compatível com as imagens que passam na tela. A locução argumenta sobre a inevitabilidade e importância do encontro do Marketing com a IA Generativa, mencionando que o advento desse encontro não provoca uma mudança apenas no Marketing, mas na forma como as pessoas vão se relacionar com o trabalho daqui para frente e cada vez mais. // O Macrotema &quot;Creator Economy&quot; deve ser invocado na locução neste trecho.
    
    
    00:26 - 00:34	
    
    Descrição:
    &quot;Conclusão:
    Lettering “Campo de Prompt” começa a sincronizar com o discurso narrativo, quase servindo como realce das palavras proferidas na locução&quot;	
    
    Tela:
    Imagens generativas tecnologicamente mais arrojadas, vídeos gerados pelo PIKALABS, EMO, SORA e, eventualmente culminando em um vídeo generativo que represente transcendência, evolução e futuro, levando o vídeo à um clímax enquanto tanto a narração quanto lettering se encontram no prompt “O Futuro do Marketing”, ao que o cursor volta atrás e altera o texto para “Os Futuros do Marketing” (seguido pela locução, que faz o mesmo) e acrescenta, ao final, a palavra &quot;Hoje&quot;, tanto no prompt quanto na locução.	
    
    Locução:
    Continua a trilha, com um fundo sonoro compatível com as imagens que passam na tela. A locução aponta o impacto no marketing de imprimir velocidades de produção, diminuir a dependência e reduzir custos logísticos para empreender projetos dispendiosos, complexos e antes inimagináveis, colocando a IA Generativa à serviço das mentes criativas que constroem a realidade fora das telas. Esta narração deve desfechar na frase &quot;O mundo já foi mais Complicado&quot;, redimindo a pretensa complexidade sugerida no Princípio do vídeo, argumentando em favor das vantagens do uso da IA Generativa. // O Macrotema &quot;Customer Experience&quot; deve ser invocado na locução neste trecho.
    
    
    00:34 - 00:40	
    
    Descrição:
    &quot;Considerações: 
    Lettering “Campo de Prompt” exibe sucessivamente os Macrotemas “Retail Media&quot;&quot;, &quot;&quot;Games &amp; eSports&quot;&quot;, &quot;&quot;Creator Economy&quot;&quot;, &quot;&quot;Customer Experience&quot;&quot; e &quot;&quot;Artificial Intelligence&quot;&quot;, um a um, com deferência na forma de exibir as imagens resultantes destes prompts.&quot;	
    
    Tela:
    Imagens generativas sendo invocadas e transições em zoom out. Sendo assim, após ser exibida a imagem que representa &quot;Retail Media&quot;, por exemplo, a &quot;câmera&quot; se afasta e mostra a imagem referente a &quot;Games &amp; eSports&quot; e assim por diante com todos os Macrotemas.	&quot;
    
    Locução:
    Continua a trilha, com fundo sonoro compatível com as imagens que passam na tela. 
    A locução faz alusão às áreas estratégicas do mundo do Marketing hoje e no futuro próximo. // O Macrotema &quot;&quot;Artificial Intelligence&quot;&quot; deve ser invocado na locução neste trecho.&quot;
    
    
    00:40 - 00:50	
    Descrição:
    &quot;Desfecho:
    Animação usando imagens generativas, identidades visuais e uma composição por mosaico, como descrito ao lado.&quot;	
    
    Tela:
    &quot;A “câmera&quot;&quot; se afasta da tela de prompts e outras telas, que a ladeiam, ficam visíveis, afastando-se da câmera e girando levemente. As telas em que as imagens e prompts mudavam em sucessão rápida acabam por exibir as logos dos parceiros da MMA e este mosaico vai se afastando e esbranquiçando, revelando que estes compõe a logo da MMA, em branco, com o fundo azul característico da marca. // 
    
    O Frame final deve mostrar a logo da MMA seguida de um dos dizeres:
    Abaixo da logo, a frase &quot;&quot;A comunidade mais _______ de Líderes de Marketing da América Latina&quot;&quot; tem a lacuna preenchida sucessivamente pelas palavras abaixo:
    
    Relevante, respeitada, notável, future maker, porradera, influente, f*d4…
    
    Frase final acompanhada pela locução: 
    “A comunidade mais f*d4 de Líderes de Marketing da América Latina”&quot;	&quot;
    
    Locução:
    A trilha chega a um desfecho, enquanto uma sonoplastia acompanha esse afastamento, dando textura ao movimento da tela. A locução faz alusão ao fato de que ainda que trabalhando em separado, cada organização em seus projetos, todos eles fazem parte da tapeçaria maior de empreendimentos que perfilam, constroem e desconstroem a cultura e a comunidade de Marketing. // 
    A locução finaliza dizendo:
     &quot;&quot;MMA - A comunidade mais f*d4 de Líderes de Marketing da América Latina&quot;&quot;&quot;

  assistente:
    O roteiro apresentado é dinâmico e bem estruturado, oferecendo uma jornada visual e narrativa que captura a evolução da comunicação e do marketing até a incorporação da inteligência artificial e outros temas contemporâneos. Aqui estão algumas sugestões e considerações para otimizar o impacto do vídeo:
    
    1. **Abertura e Transição**: A abertura com &quot;No princípio era o Verbo&quot; estabelece uma conexão profunda com a comunicação, sugerindo um desenvolvimento significativo desde o início dos tempos até a era moderna. A transição com a linha do tempo reforça essa narrativa de evolução.
    
    2. **Engajamento Visual**: As transições visuais da história da humanidade para a tecnologia e, finalmente, para a IA, devem ser fluidas e coerentes, mantendo o espectador engajado e conectando os pontos da narrativa.
    
    3. **Incorporação dos Macrotemas**: Cada macrotema é introduzido em momentos-chave, alinhando-se com a evolução da narrativa. Certifique-se de que as imagens e a locução estejam sincronizadas para destacar a relevância de cada tema dentro do contexto de marketing.
    
    4. **Uso de IA Generativa**: A representação visual da IA generativa deve ser clara e impactante, mostrando não apenas seu potencial criativo, mas também como ela se integra e transforma práticas de marketing.
    
    5. **Conclusão e Mensagem Final**: O desfecho com a logo da MMA e a frase de impacto reafirma a autoridade e a vanguarda da comunidade no cenário do marketing latino-americano. Certifique-se de que a mensagem final seja memorável e deixe uma impressão duradoura.
    
    6. **Ajuste na Locução**: Assegure-se de que o tom da locução acompanhe a dinâmica das imagens, evoluindo desde uma perspectiva histórica até o entusiasmo pela inovação e futuro do marketing.
    
    7. **Feedback Visual e Auditivo**: A trilha sonora e os efeitos visuais devem complementar a narrativa, reforçando os momentos-chave e a transição entre os macrotemas.
    
    Ao aprimorar esses elementos, seu vídeo pode oferecer uma experiência imersiva e informativa, destacando a liderança e a inovação da MMA no universo do marketing.

  usuário:
    Preciso que você escreva o texto da narração minutado que conte essa história e que caiba em 40 segundos

  assistente:
    Vamos compactar a narração para que se encaixe em um período de 40 segundos, mantendo a essência de cada parte do roteiro e garantindo que a mensagem seja clara e impactante.
    
    **00:00 - 00:05**
    &quot;No princípio era o Verbo, a base da comunicação. Desde então, nosso mundo evoluiu.&quot;
    
    **00:05 - 00:10**
    &quot;De simples gestos a civilizações inteiras, até a explosão da Revolução Industrial, a complexidade cresceu.&quot;
    
    **00:10 - 00:15**
    &quot;Da invenção do computador ao nascimento da Internet, cada passo nos trouxe aqui.&quot;
    
    **00:15 - 00:20**
    &quot;Agora, a Inteligência Artificial redefini o marketing, transformando não apenas métodos, mas experiências.&quot;
    
    **00:20 - 00:25**
    &quot;Nos esportes eletrônicos, observamos a fusão do humano com o digital, criando novos palcos globais.&quot;
    
    **00:25 - 00:30**
    &quot;Na Economia Criativa, cada indivíduo torna-se um universo de possibilidades, moldando o futuro do conteúdo.&quot;
    
    **00:30 - 00:35**
    &quot;Com a IA, exploramos novas fronteiras, onde &#x27;Os Futuros do Marketing&#x27; se tornam &#x27;O Futuro do Marketing Hoje&#x27;.&quot;
    
    **00:35 - 00:40**
    &quot;A MMA lidera essa jornada, unindo os mais inovadores líderes de marketing da América Latina.&quot;
    
    Esta narração sintetiza a evolução histórica até a aplicação moderna da IA no marketing, terminando com um destaque para o papel da MMA nesse cenário.

  usuário:
    Sinônimos para Disruptivo

  assistente:
    Aqui estão alguns sinônimos para &quot;disruptivo&quot;:
    
    1. Revolucionário
    2. Inovador
    3. Transformador
    4. Pioneiro
    5. Subversivo
    6. Radical
    7. Inédito
    8. Rompedor
    9. Perturbador
    10. Inovativo

  usuário:
    Um termo que signifique &quot;pouco exigente para metodos&quot;

  assistente:
    O termo &quot;indulgente&quot; pode ser usado para descrever uma abordagem que é pouco exigente ou não rigorosa em relação a métodos ou padrões. Outras expressões que podem transmitir um significado semelhante incluem &quot;flexível&quot; e &quot;tolerante&quot;.

  usuário:
    qual a tradução de retail media?

  assistente:
    A tradução de &quot;retail media&quot; para o português é &quot;mídia no varejo&quot; ou &quot;mídia de varejo&quot;. O termo refere-se a qualquer forma de publicidade ou marketing que ocorre dentro do ambiente de varejo, seja em lojas físicas ou em plataformas de comércio eletrônico, onde marcas podem direcionar seus anúncios para os consumidores no ponto de venda ou durante o processo de compra online.